Josephs: Faceless TikTok growth hacking fails for high-trust financial products
Chris Josephs · Inside the $350M Pelosi Stock Tracker · Sourcery with Molly O'Shea · Apr 18, 2025 · at 41:48
Chris Josephs is the co-founder of Autopilot, a consumer investing app. He explains why standard viral growth tactics do not convert users into depositing money into investment accounts.
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“There's a, you probably see it on Twitter all the time, all these kind of young kind of, they call them cracked out engineers, growth hacking TikTok with the faceless videos and yada, yada, yada, and that stuff works. But that doesn't necessarily really work for a financial product where you want to build trust, you want to build a relationship. You know, you're not gonna go and put 20 grand in an investment product because you saw a faceless photo on TikTok. You're just not.”
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More from Chris Josephs
Josephs: Marjorie Taylor Greene bought major tech stocks surrounding tariff announcements
“She started buying the day after they paused it. The day before and the day after, on the eighth and ninth. She bought Apple, she bought Qualcomm, she bought Nvidia, AMD, ASML.”
Josephs: About $350M in capital follows Nancy Pelosi's trades on Autopilot
“Since then she has probably three hundred fifty million dollars following her, which is crazy. She's got her own little mini hedge fund.”
Josephs: Autopilot's Nancy Pelosi tracker outperformed the S&P 500 by 30%
“Like, in 2024, for example Our Pelosi tracker that we track her filings, not the actual days of the trade, obviously, and she was up 54%. She outperformed the SPY by 30%.”
Josephs: Richard Burr sold $1.4M in stocks after publishing reassuring COVID-19 op-ed
“He called up his financial advisor, in his, him and his financial advisor, they liquidated their portfolio, their retirement account, a week after he wrote that op-ed telling the world to kind of stay calm. Sold off 1.4 million dollars of his entire retirement…”
Josephs: Skeptical that Congress will successfully pass a stock trading ban
“I think now is the time that a ban could actually be passed, and with Autopilot, we're fully bipartisan. We will We will help AOC. She deserves a lot of credit for that. But I am a bit skeptical that something we'll get through. I think there's a lot of challe…”