Contrary Research intentionally avoids functioning as promotional content marketing
Kyle Harrison · Kyle Harrison, GP at Contrary on Techno-Optimism, Talent Vortexes, & Writing “Investing 101” · Sourcery with Molly O'Shea · Apr 12, 2024 · at 12:00
Kyle Harrison, General Partner at venture firm Contrary, explains the operating philosophy behind Contrary Research and why it does not focus on pumping portfolio companies.
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“And we have very deliberately set up contrary research to be like antithetical to content marketing. Like we actively don't want this to be like pumping our own book, which is why we don't exclusively write about our portfolio companies. And even when we do write about our portfolio companies, we go out of our way to make sure that it's a very balanced perspective on these companies.”
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