Ramaswamy: Google Ads Targeted 5% Quarterly RPM Growth
Sridhar Ramaswamy · Snowflake vs Databricks: The AI Data War | CEO of $SNOW · Sourcery with Molly O'Shea · Jan 23, 2026 · at 26:05
Snowflake CEO Sridhar Ramaswamy details the operational growth discipline that allowed Google to compound ad revenue at roughly 35% annually.
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“For pretty much the entirety of my stay at, ah, Google, we took what's called an OKR, an objective, to increase RPM, which is how much revenue we made per thousand queries, by five percent every quarter. Every single quarter during my time there, we took that as the objective.”
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