The Ledger
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Smith: PLG companies cannot grow without a full-featured free tier
“If you're trying to build a product-led growth company, and there's not at least something to give away for free that's a full-featured product, it's not gonna grow.”
Diligence calls easily flag whether a startup is truly product-led
“The way whenever I'm doing diligence in a company to tell if this is actually happening is I call their customers, and if the first thing the customer says is, well, there's some challenges, then I know it's probably not a product-led growth company.”
Self-serve onboarding and free tiers drive faster software growth
“The world's moving towards an easier model, which is throw a credit card in or don't get a free tier and just sign up and start going. That's how you can grow more quickly.”
Founders must define freemium boundaries early to avoid paywalling backlash
“If you're gonna build a company and you know you want a free tier, be very thoughtful in the beginning about what goes into that free tier, because it's really hard to email your customers and say, hey y'all, super sorry, we're taking that free thing you love …”