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Higgsfield Reached $300M ARR in 11 Months
“It took us maybe 11 months to get to 300. Now it's bigger than that.”
AI Creatives Are the Only Way to Capture Mobile App Attention
“Especially when it comes to mobile apps. AI-generated ad creatives are absolutely necessary. This is the AI-generated creatives is the only way to get people attention, because there is a strong novelty effect to that, and we pay a lot of attention to that.”
Higgsfield Produced a Full Cannes Film in Three Weeks With 10 People
“So for example, this in a week, we are going to present full feature movie in Ken, and we are doing that to showcase the possibility and opportunities unlocked with video AI. So roughly it took a team of 10 and maybe three weeks to accomplish that.”
Millions Need Video, but Only Hundreds of Thousands Want to Prompt
“We made a bet that number of people who need social media video, number of people who want to sell is probably tens of millions of users, but number of people who want to learn prompt engineering is probably hundreds of thousands.”
Marketers Can Produce Minutes of Commercial Video Daily Using AI
“Essentially, what happens is that essentially what we're seeing here is that content that's like one social media marketer can make several minutes of commercially viable videos, social media videos a day.”
How Higgsfield Calculates Its $300M Annual Recurring Revenue Figure
“So like for us, we, like for us for three hundred million, we see the on-demand usage for specific lasts for weeks. We see, we take the monthly subscription revenue, annual subscription revenue divided by 12, sum it up all together, multiplied by 12, and that'…”
Vibe Coding Is Unsuitable for Deep Infrastructure and Safety Engineering
“Cause I mean, vibe coding is not really good for this really deep infrastructure work yet.”
Higgsfield Nearly Doubles Its ACV Every Quarter as It Moves Upmarket
“And for us, we, every, like every quarter, we almost pretty much double our ACV as we move substantially up the markets.”
Companies Are In-Housing Video Production to Avoid Agency Friction
“We're seeing that increasingly companies bring the capabilities in house. As you are right, that's like back and forth with the agency. It's just very frustrating. And that is both budget wise and timeline.”
Creative Agencies Account for Nearly 70% of Higgsfield's $300M ARR
“Like, if we just talk specifically about three hundred million ARR, most of that's, like, almost 70% are agencies.”
The Coca-Cola Christmas Commercial Was Generated on the Higgsfield AI Platform
“We have seen many Olympic ads, Christmas ads, like Coca-Cola Christmas ad was generated on Hicksville.”
At Least 10 of the Top 30 Media Orgs Build Internal Tools
“I think out of top 30 media organizations in the world, at least 10 build internal tooling because they feel that everything available out there is not good yet.”
One Creative Director Can Produce End-to-End Ads in a Single Day
“And what we are seeing is that one creative director can now make ad end-to-end, like, let's say within a day. Like, before that, it would take weeks, it would require to assemble, like, physical production crew, rent a lot of equip, equipments, book a space, …”
Solo Engineers Can Maintain a Fast Pace of New Product Development
“For a lot of new product developments, the team now can consist just of one person and they can maintain fast pace of developments.”
Madonna, Snoop Dogg, and Will Smith Use Higgsfield for Fan Engagement
“But also there is a strong adoption by creator economy with people like Madonna, Snoop Dogg, Will Smith using Higgs field just to create engagement across their audience.”
Higgsfield Launches 'Supercomputer' Agent to Generate Bulk Creative Assets
“Today we launch our own agent called Supercomputer, and that's really designed to make Bulk of creatives to sell more.”
Higgsfield Customers Spend an Average of $1,000 Per Year
“On average, customers on Hicksfield spend around thousand dollars a year.”
Higgsfield Reached $10M ARR in Eight Weeks via One-Click VFX Features
“So we did the same for visual effects. And this helped us to get to ten million ARR within eight weeks or so.”
Annual Subscriptions Represent Roughly 40% of Higgsfield's Total Revenue
“Look, annual is a very substantial, I mean, like look, in terms of the number of subscriptions, it's not high, but I mean, it's definitely like 40, 40% of total revenue for sure.”
Higgsfield Employs 80 Engineers and 70 Creative Professionals
“We have roughly half and half split. So, 80 people engineering. And engineering is now really broad. I need to acknowledge that. Software engineering, machine learning engineering are always kind of traditional professions, but the amount of people who do auto…”
Higgsfield Generates All Its Own Marketing Materials Using Its AI Platform
“All the materials published by Higgsfield, Higgsfield YouTube channels, all of that is generated with AI. It's always generated by our platform.”
Customers Are Increasingly Buying Credit Add-Ons Atop Recurring Subscriptions
“What's also very interesting is we see people buying up more and more credits on top of the subscription.”