The Ledger
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Steele: Skype lost focus because its purpose became diluted
“And if your purpose gets diluted, and I would say in some respects that would be the case for Skype, then your purpose gets to a different place, and things change so much that it doesn't actually have the same focus that it had before.”
Steele: Skype users who didn't video call within seven days churned
“We knew at Skype that if you downloaded the app and registered, if you didn't make a video call in the first seven days of onboarding, we lost you. You were not going to be a valuable user. You were not going to be an engaged user.”