The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Lerman: Group tours almost doubled onboarding conversion rates at Roam
“Well, Sam, it turned out that the percentage of people That chose to go on to the next step in our process went not quite, but almost doubled with the group tours.”
Howard Lerman Apr 27, 2023 ▶ 42:32 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Assertion Not checkable as stated
Lerman: 100% of scaled companies are distributed
“Frankly, at Rome, we think that's all the wrong question because a hundred percent of scaled companies Are distributed.”
Howard Lerman Apr 27, 2023 ▶ 7:51 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Opinion
Lerman: Slack is weak at direct messaging compared to Roam
“We've added features for group chat that make it possible for a company to not, if they want, use Slack, because we think we have a better approach for direct messaging in particular, where Slack is pretty weak.”
Howard Lerman Apr 27, 2023 ▶ 19:58 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Insight
Lerman: Free B2B software creates sample bias and bad feedback
“There is an enormous, and I've seen in my career, like over and over and over again, a huge sample bias when you give something away for free and freeloaders that have no intention whatsoever of ever buying anything, but they're glad to use your product for fr…”
Howard Lerman Apr 27, 2023 ▶ 24:35 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Disclosure
Lerman: Roam has done zero marketing or outbound sales
“We haven't done any marketing and we haven't done any outbound. It's all just kind of been folks using the product.”
Howard Lerman Apr 27, 2023 ▶ 11:52 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Disclosure
Lerman: Roam has 93 founders on its cap table
“At Rome, my new company, we have 93 amazing founders in our cap table, and I'm a Phone call away, if you will, from any founder we want, because that's our target audience.”
Howard Lerman Aug 28, 2024 ▶ 22:07 10 Cheat Codes I Learned While Scaling to $400M with Yext and Roam Founder Howard Lerman
Assertion Not checkable as stated
Lerman: Roam has 182 paying customers and 4,000 paid active members
“As of yesterday, when I last checked, we had 182 paying customers and about 4000 paid active members.”
Howard Lerman Apr 27, 2023 ▶ 3:19 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Assertion Not checkable as stated
Lerman: Roam's TikTok virality in February drove hundreds of waitlist signups
“Well, in February, Roam went viral on TikTok, and it caused like a thousand people, some huge number, not a thousand, but something like hundreds of companies to sign up for Roam on the wait list”
Howard Lerman Apr 27, 2023 ▶ 41:41 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Disclosure
Lerman chats directly with 50 to 100 Roam customers daily
“So I'm chatting with probably on the order of maybe 50 to 100 customers per on an average day.”
Howard Lerman Apr 27, 2023 ▶ 15:16 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Assertion Not publicly verifiable
Lerman: Roam shipped 56 releases in its first 56 weeks
“And for the past, I guess, 56 weeks that we've been out there, we've had 56 different releases and, you know, continued to pack in improvements and features.”
Howard Lerman Apr 27, 2023 ▶ 11:57 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
Assertion Not checkable as stated
Lerman: The average Roam customer uses the product 5.9 hours daily
“The average customer in Rome is in our product for 5.9 hours per day.”
Howard Lerman Apr 27, 2023 ▶ 20:25 SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales
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