The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Campbell: Improving monetization or retention 1% has a 4-8x revenue impact
“If you improve your revenue per customer, your monetization, or your overall retention by about one percent, you're actually going to see about a four to eight X impact on your revenue.”
Campbell: SaaS firms spend under 10% on retention and zero on pricing
“When we looked at other pieces such as monetization, basically no budget, no time, no head count was going to pricing. And then ultimately retention was a little bit better about five to 10% of a budget.”
Campbell: A 1% increase in acquisition yields a 2-3% revenue boost
“We found that if you increase your leads or your conversion volume by about one percent, you can actually expect about a two to three percent boost in your revenue.”
Campbell: SaaS companies spend a median 57% of budgets on acquisition
“We did do a study where we essentially looked at the budgets of about 1300 SaaS companies, and we categorized every single expenditure, and we found out, which is really kind of fascinating, that when we categorize all of these expenses, about 57%, at least th…”