The Ledger
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Nilsson: 90% of Cloudera's Inbound Leads Fell Outside Its TAM
“We ended up implementing lean data as an inbound lead to account matching, and I was able to show marketing that 90% of their inbound leads fell completely out of our town, and literally 40% of them came from partners.”
Dorfman details the exact tech stack behind Anthropic's sales operations
“We use lean data for routing. We use clay for enrichment. Salesforce is our system of record and source of truth. We use Jira for tickets intercoms fin product. We use for Custer's customer support, as well as for sales support. I joke with the ironclad team t…”