The Ledger
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Lemkin: Adobe Sign lost 50% market share after removing viral free conversion
“And when we, almost a week after I left after acquisition, that got ripped out of the product, the whole free thing, the whole free conversion. And because it didn't help anyone there, But then over the next three years, there may be a variety of reasons, mark…”
Lemkin: EchoSign listed 20 fake integrations to gauge demand before building
“When we launched back in the, Adobe Sign, he put 20 integrations on our marketing site, of which we did none. Now other people do this. He's like, well, I'm not sure people want a Salesforce integration back then, but I'll make a page that says we have it, and…”
Lemkin: Adobe Sign reached $250M ARR on 120% NRR despite losing share
“If you have a 120% NRR, that 120% NRR carried a ten million dollar business to two hundred and fifty million, even with market share loss, right?”
Lemkin: EchoSign's viral free-to-paid conversion cycle averaged eight months
“In the early days of Adobe sign, Echo sign, where we had a truly viral product... I measured in the early days how long it would take someone that first got a contract to sign to convert to paid... It was eight months.”
Lemkin: EchoSign Fully Localized Its Software at $3M to $4M ARR
“Back in the day when I was running Adobe Sign, Echo Sign, and we were competing with DocuSign, we fully, and it was a pain, right? It was fully, we fully localized a two-byte app all across the, every piece of it, in every language under the world and we did i…”