Mehrotra: Founders should write the internal investment memo for VC partners
Shishir Mehrotra · The Highs and Lows of Fundraising from Founders That Have Raised $1B w/ Calendly, Coda, LaunchDarkly · Nov 17, 2021 · at 44:12
Coda CEO Shishir Mehrotra discusses fundraising tactics and pitching mechanics on a founder panel at SaaStr.
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“The one thing I would encourage writing is write the investment memo that you think they should write to their partners. One of the things I think founders often miss is you're pitching a person who's going to become your advocate, right? And then think about an enterprise sales term. This is your sponsor. That person cannot say yes. That person can only say no. So help that person turn around to their partners and pitch your story on your behalf.”
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