Lemkin: Standard B2B go-to-market sales plays still work today
Jason Lemkin · AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin · Dec 17, 2025 · at 5:53
Jason Lemkin, founder and CEO of SaaStr, responds to an audience question asking if inbound marketing is dead during an AMA at SaaStr London.
0:00 / 0:13exact quote · 13.7s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“The playbook that some folks are running from 20, 21, of course does not work today or does not work as well. But here's what I say. The plays all work. Webinars inbound, outbound, left bound, right bound. It all still works.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jason Lemkin
Lemkin: Do not hire people who complain about burnout
“Lazy people always say they're burnt out... But the people that complain about burnout, I think deserve a scarlet L burned into their forehead and don't hire them.”
SpaceX, Anthropic, and OpenAI IPOs will exceed all past tech IPOs combined
“We're going to see three trillion dollar plus IPOs over the coming months. It's never happened before. The value of SpaceX plus Anthropic plus OpenAI will be more than all the other tech IPOs combined ever.”
Lemkin: Four Upcoming Tech Mega-IPOs Will Eclipse All IPOs Since 2000
“SpaceX, Anthropic, OpenAI, we'll add in Databricks, we'll have Arsan, one of the co-founders here in about half an hour after this. That's going to create more market value, more value, and more wealth than every other IPO since 2000.”
Lemkin: A $100B Startup Acquisition Will Occur in the Next 12 Months
“I bet there'll be a hundred billion dollar startup acquired in the next 12 months.”