Lemkin: Full-time sales and marketing leaders are always accretive over fractional hires
Jason Lemkin · Advice Every SaaS Founder Needs to Know to Scale to $100m with Sam Blond and Jason Lemkin · Mar 20, 2024 · at 46:40
Jason Lemkin discusses the false economy of hiring fractional CMOs or VPs of sales instead of full-time executives to save money.
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“A great head of sales that will actually carry a bag. A great head of marketers is actually willing to do a campaign themselves or to put together an event themselves. The great ones are always accretive. This is like a recurrent Sastra post for 12 years. A great head of sales will come in and take your 50 leads and turn them into more revenue than Without them, they'll turn into 200 K more revenue or 400 K or whatever their OTE is. A great marketer will get you more leads. And so the idea that I can't afford a head of sales marketing, but the fractional one is going to save me money. No, it's always more expensive. It's always more expensive to give someone 50 grand and get nothing than to pay someone 200 grand and get 400 grand of revenue.”
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