Haivas: Dev tool startups must build community love before top-down enterprise sales
Irina Haivas · The 7 Tips to Setting Yourself Apart During the Venture and Growth Stages with Atomico · Sep 1, 2022 · at 11:09
Atomico Partner Irina Haivas explains how go-to-market strategy and sequencing requirements differ depending on the software product category.
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“If you're building a dev tool company, your go to market is likely going to be different than if you're building an enterprise automation company, which means you're likely to have to think about how to create those user attraction and community love before you even think about the top down enterprise motion”
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