Insight certainty 4/5 debate potential 2/5

Pelosi: Founders should hire the overlooked, hard-working lieutenants at admired companies

Janine Pelosi · The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta · Jan 10, 2024 · at 17:54

Former Zoom CMO Janine Pelosi shares hiring strategy for startup founders seeking marketing leaders.

0:00 / 0:13exact quote · 13.6s
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“The advice I give when asked this question is find a company that you admire, and then hire the person one level below. Somebody who has something to prove, who is probably doing a ton of the work, and think about where you are as a company”

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More from Janine Pelosi

Assertion Not checkable as stated
Pelosi: Zoom pursued profitability and triple-digit growth before it was mainstream
“It was profitable or bust before anybody was talking about that. Triple digit, same thing, right? Growth mattered, and it was all of us getting into a room, coming up with that plan”
Janine Pelosi Jan 10, 2024 ▶ 2:26 The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta
Disclosure
Pelosi: Zoom ran out-of-home ads and proprietary measurement strictly in-house
“Yeah, we did it all in house, and that's where, you know, it doesn't have to be super sexy, but it also doesn't have to be incredibly boring, and I think it goes back to the metrics. We couldn't find any metrics, any vendor, anything traditionally out there fo…”
Janine Pelosi Jan 10, 2024 ▶ 12:22 The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta
Insight
Pelosi: Be demanding during hypergrowth, but empathetic during company downturns
“Growth hides problems. Flat out. The time to be tough on your team is when you are doing well. The time to be empathetic is when the company Is having a really tough time. And so often that is flip-flopped.”
Janine Pelosi Jan 10, 2024 ▶ 14:50 The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta
Assertion Partly supported
Pelosi: Zoom grew from 2,400 to over 8,000 employees in 18 months
“We went from, I think it was right around 2400 employees to over 8000 in about 18 months.”
Janine Pelosi Jan 10, 2024 ▶ 14:36 The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta
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