Lacerte: Bill grew its network by pricing ACH at 29¢ versus checks
René Lacerte · René Lacerte, CEO Bill + Jason Lemkin: "It's Just Getting Good for SMB SaaS" · May 29, 2024 · at 4:43
Bill.com CEO René Lacerte explains how fee differentials incentivized early users to migrate from paper checks to electronic payments.
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“And on the payment side, we'd be like, we'll just cut you a check. So we didn't force people to connect their vendors, but then we did incentives from a pricing perspective, a check was A dollar 49 or whatever, a dollar 69 a day, and an ACH was 29 cents. So that price incentive enabled us to grow that network.”
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