Gross: Converting free users too fast harms retention and customer quality
Adam Gross · What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross · Mar 15, 2024 · at 15:08
Adam Gross, CEO of Vimeo, warns SaaS companies against short-term, aggressive monetization tactics during economic downturns.
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“If you're trying to accelerate people or mine too aggressively for, convert them too aggressively from free until paid, and you don't have that engagement, you're going to pay for it on the other side and quality and retention and those things.”
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