20% of Treasure Data's ARR remained in its legacy platform
Kazuki Ohta · $100 Million ARR Pivot: From Platform Product to Vertical Apps With Treasure Data CEO Kazuki Ohta · Dec 14, 2021 · at 27:26
This episode carries Kazuki Ohta's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Kazuki Ohta, co-founder and CEO of Treasure Data, details managing customer churn and legacy revenue after transitioning into a MarTech CDP company.
0:00 / 0:12exact quote · 12.3s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“And in fact, we have 20% of our ARR still coming from big data product, but we're not, of course, adding new customer for that segment, right?”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Kazuki Ohta
Infrastructure SaaS yields 20-30% margins while end-to-end apps exceed 70%
“So the infrastructure-ish SaaS company, they intend to have around 20 to 30% margin, but if you go to end-to-end application, they tend to have more than 70%”
Early-stage startups should build apps over platforms for GTM control
“As an early stage company, end-to-end apps is much better way to go to market, especially because you have more consistent and predictable sales and marketing motion, and also you can control the entire sales process.”
A Treasure Data VP tried to fire CEO Kazuki Ohta over pivot
“One VP were not convinced of this direction. So he came to the board and trying to fire me.”
Becoming a $1B+ platform requires building your own native killer app
“So what I found out was if you become a truly you know, one billion dollar plus platform company, you really need a killer application by yourselves.”