End users buy specific features, not massive platforms
Aaron Levie · The Secrets Behind Creating Scalable Products with Box CEO, Aaron Levie and SaaStr CEO, Jason Lemkin · Nov 12, 2021 · at 3:33
Box CEO Aaron Levie explains how Box transitioned from a simple file-sharing feature into an enterprise platform suite.
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“Because end users don't want to buy platforms. They want to buy features. And so we got in through the feature and then we were able to ultimately turn that into a platform.”
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