Nilsson: Specialize Inbound and Outbound SDR Teams at 5 to 10 Reps
Lars Nilsson · How to Manage 100+ SDRs Across 4 Continents | Snowflake VP, Global Sales Development Lars Nilsson · Dec 1, 2022 · at 57:18
Lars Nilsson, VP of Global Sales Development at Snowflake, explains when growing sales development teams should transition from generalist to specialized reps.
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“Yeah, so when you get to a certain size, and I believe it's five to 10 SDRs, I think you need to go away from a hybrid approach and specialize and have an inbound and an outbound team.”
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