Assertion certainty 4/5 debate potential 1/5

Databricks' Mid-Market Sales Team Grew 100% Annually for 4.5 Years

Heather Equibo · Proven Leadership Frameworks for a High-Performing Sales Team with Databricks' VP of Sales · Jan 11, 2022 · at 0:10

This episode carries Heather Equibo's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.

Heather Equibo, VP of Mid-Market and Commercial Sales at Databricks, speaks at SaaStr about leadership frameworks for scaling sales teams.

0:00 / 0:06exact quote · 6.9s
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“Over the last four and a half years, I've been working on growing our team by a hundred percent year over year.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Heather Equibo

Disclosure
Databricks Dropped Big Data Experience Requirement for Sales Reps as It Scaled
“I'll give an example of something that has modified over the last couple of years, and that is really around big data selling experience. You know, a couple years ago, you had to already know the ecosystem in order to be good at it, but as we've grown as a com…”
Heather Equibo Jan 11, 2022 ▶ 6:06 Proven Leadership Frameworks for a High-Performing Sales Team with Databricks' VP of Sales
Disclosure
Databricks Scrapes Calendar Data to Track How Account Executives Spend Time
“We use outreach and gong in our tech stack. And then we're also scraping calendar data to make sure that we're really as accountable as we can be to how account executives are spending their time.”
Heather Equibo Jan 11, 2022 ▶ 9:46 Proven Leadership Frameworks for a High-Performing Sales Team with Databricks' VP of Sales
Disclosure
Top Databricks Account Executives Spend 30% of Time With Existing Customers
“And as you can see, it's very disproportionately time spent on new prospects. and that is completely okay with me because for us to grow a hundred percent year over year, we're constantly adding new customers to our account base. 30% with customers, right? We…”
Heather Equibo Jan 11, 2022 ▶ 11:14 Proven Leadership Frameworks for a High-Performing Sales Team with Databricks' VP of Sales
Disclosure
Databricks Uses Weighted Scorecards to Benchmark Account Executive Interviews
“What is, I think, special is that we're very data-driven around it, and we own what it is that we're putting into the scorecard... Different people on the panel are given very specific characteristics to dive into and to really understand at a deeper and deepe…”
Heather Equibo Jan 11, 2022 ▶ 4:54 Proven Leadership Frameworks for a High-Performing Sales Team with Databricks' VP of Sales
Disclosure
Databricks Conducts a Deal Review for Every Single Committed Deal
“And we will definitely do a deal review for every deal that has been committed by the account executive. That's them saying this deal is going to come in. So we'll inspect that and make sure that they have the full team behind them.”
Heather Equibo Jan 11, 2022 ▶ 14:55 Proven Leadership Frameworks for a High-Performing Sales Team with Databricks' VP of Sales
Disclosure
Databricks Sales Shifted Focus From Signed Contracts to Platform Consumption
“We're doing a change in our business, moving from focusing on signed contracts to what is going on on the customer's usage of the platform or their consumption.”
Heather Equibo Jan 11, 2022 ▶ 17:17 Proven Leadership Frameworks for a High-Performing Sales Team with Databricks' VP of Sales
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