Hott: Assigning non-sales execs to enterprise accounts accelerated Slack roadmap feedback
Maggie Hott · How to Build Top-Performing Sales Orgs with OpenAI's GTM Leader Maggie Hott · Aug 6, 2025 · at 19:28
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Maggie Hott reflects on her early career at Slack and explains how cross-functional account ownership drove faster product iteration.
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“At Slack, we took our largest customers, and we assigned non-sales DRIs, directly responsible individuals, to be in charge of each customer. So our VP of engineering, Michael Lopp, was in charge of VMware. Our CTO, Alan, was in charge of Nike, and so on. And all of a sudden we started seeing the customer feedback start to come into our roadmap a heck of a lot faster.”
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