Kennedy: Most existing Google Cloud customers are entirely greenfield for AI
Sarah Kennedy · The Secrets Inside Google Cloud’s Growth with Sarah Kennedy, Vice President Google Cloud Marketing · Mar 26, 2025 · at 25:38
Sarah Kennedy, VP of Google Cloud Marketing, explains attendee dynamics and event strategy at Google Cloud Next.
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“With a portfolio as big as Google, we've got a ton of people That come in that had been existing quote, existing customers in the traditional marketing definition who are greenfield or prospects in the AI space. Most people are, right? Because it's so new. And so we're, it's like people we have deep relationships with that we've been working with for years and could have massive investments already with Google, but they're all, they're coming into it with fresh eyes, a new approach to now, what do we do together when it comes to AI? That's the majority of the conversations that we have on sites.”
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