Lemkin: Startups should set C-10, C-60, and C-90 operational plans

“The 60 is probably where your core plan should be. We have a 60% chance thinking we can do it. More likely than not, but barely. That's how you build your core model. Your core model's for sales, for marketing spend, for hiring and engineering and product. And then with your finance person, or yourself, or your outsource person, you build a C-Ninety plan, which is one, we're 90% sure, even if sales slow, we're gonna hit this plan. And the advantage, you don't, in my experience, the 10 becomes your stretch plan, the 60 becomes your base, and the 90 is the quiet plan you use to not run out of money. That's how you manage your burn rate.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →