Smith: Spending equity on marketing campaigns is ineffective
Ryan Smith · The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics · Feb 17, 2019 · at 9:21
Ryan Smith, co-founder of Qualtrics, discusses the difference between authentic brand building and burning cap table equity on marketing campaigns.
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“Brand and marketing are different where I see a lot of companies raising around and plugging their cap table into the marketing engine. Yeah, which is like, okay, that campaign was worth five percent of your company. When's that ever been effective?”
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