Hoover: Grammarly scaled enterprise sales separately before reintegrating it
Brad Hoover · Secrets To Combining PLG and Enterprise Sales with @grammarly CEO Brad Hoover · Oct 25, 2022 · at 29:47
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Brad Hoover, CEO of Grammarly, describes how the company built its enterprise sales motion while maintaining an existing product-led growth model.
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“As we made the decision to build out our Grammarly business sales organization, we decided to carve much of that out into a separate group with a separate senior leader to build it up to a level of scale. And then to integrate it back into the rest of Grammarly cross-functionally to ensure that they would be set up for success.”
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