Colato: CAB members carry vendor advocacy across job changes
Maya Colato · Building a Successful Customer Advisory Board in the Enterprise | Mapistry VP of Customer Experience · Mar 18, 2022 · at 20:57
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Maya Colato, VP of Customer Experience at Mapistry, discusses the long-term relationship benefits of Customer Advisory Boards.
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“CAB is a great way to build customer advocates. Our CSMs saw these kinds of changes in the relationships and conversations that we were having with folks, and if folks jump from company to company, they'll be able to bring those stories with them and bring your company with them too.”
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