Lopez: Startups do not need sales hires with prior software experience
Robert Lopez · 10 Things Top CROs Wish They Knew Early in Our Careers with CRO Justworks · Aug 15, 2023 · at 27:25
Justworks CRO Robert Lopez argues that raw drive matters much more than software sales experience when hiring reps.
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“Sometimes when I see companies like, oh, we need software experience. It's like, you don't need software experience. You need somebody that, like, has the ambition and the drive and the will, and like, you can train. It's your responsibility as a VP of sales to train that, right?”
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