Norton: Establish Manual Rhythms First Before Automating Revenue Operations
Kyle Norton · The RevOps Playbook: Owner.com CRO’s Secrets to Scaling · Jan 29, 2025 · at 36:18
Kyle Norton, CRO at Owner.com, provides implementation guidance for scaling revenue operations systems.
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“Don't jump to automation at the beginning. Cause you'll automate a bunch of stuff that like doesn't work. And then you've wasted all that time on the automation, get your rhythms in place in a really good spot and then find opportunities to automate.”
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