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Barut: Half of SaaStr event tickets are now sold via chat

Emilio Barut · Swapping Notes on the AI Revolution in Marketing with G2's CMO Sydney Sloan · Sep 10, 2025 · at 17:24

Emilio Barut, Chief AI Officer at SaaStr, explains the changing buying preferences of B2B event attendees.

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“Like, they used to just come to the website, buy a ticket to Saster, and many people still do that. But we're literally seeing it fifty-fifty now. Some people prefer to buy this via chat, we call it, sell by chat.”

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The claim, plainly

Roughly 50% of SaaStr ticket buyers now purchase via conversational chat rather than the standard website checkout.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

How this resolves

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Mentioned

SaaStr sell by chat

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Prediction Not checkable as stated

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Emilio Barut Sep 10, 2025 ▶ 27:57 Swapping Notes on the AI Revolution in Marketing with G2's CMO Sydney Sloan

Barut: Half of SaaStr event tickets are now sold via chat

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