“We were reacting to demand at the beginning, and then investing behind it, and I, that's, I think, a hallmark of our business.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
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More from Chris Merritt
Insight
Merritt: Top Early Hires Must Be Willing to Sell to Friends
“One of the best determinants of great people that are out in the market is will you sell to people you know? Are you willing to bring the service to your friends? Are you willing to bring it to family? Are you willing to bring it to former colleagues?”
Chris MerrittMar 1, 2023▶ 4:27Lessons Learned in Scaling Your Team & Revenue from $1M ARR to $1B+ | Cloudflare CRO Chris Merritt
Insight
Merritt: Overhiring Leads to Boredom and Drama at Early Startups
“If you get too many people sitting around with not enough work, they get bored and that's where the drama starts. So as I think about like the call to action here is I would rather have a little bit more demand being asked Asking people to do a little bit more…”
Chris MerrittMar 1, 2023▶ 7:29Lessons Learned in Scaling Your Team & Revenue from $1M ARR to $1B+ | Cloudflare CRO Chris Merritt
Insight
Merritt: Importing Off-the-Shelf Revenue Playbooks Too Early Usually Fails
“I think if you take, you hire somebody that has a playbook, or you bring your own playbooks, if you take them too early and just say, hey, here's what we're gonna do, I think that's like super high beta. It might work out. But the likelihood that the context f…”
Chris MerrittMar 1, 2023▶ 42:55Lessons Learned in Scaling Your Team & Revenue from $1M ARR to $1B+ | Cloudflare CRO Chris Merritt
Disclosure
Merritt: Cloudflare Refuses to Abandon Low-End Developers While Moving Upmarket
“We think about sort of stretching. Like, how do you stretch the product? Anchor it. You will not leave the practitioner. There's lots of reasons why you don't want to leave them. You don't want to leave exposed, your flank exposed, we're building something for…”
Chris MerrittMar 1, 2023▶ 58:36Lessons Learned in Scaling Your Team & Revenue from $1M ARR to $1B+ | Cloudflare CRO Chris Merritt
Insight
Merritt: Do not immediately change metrics when results look bad
“If you don't like the story, don't change the metrics right away. Maybe you can, but like deprecate those things slowly if you don't think it actually matches the business, but actually watch the metrics and try to get consistency in there.”
Chris MerrittMar 1, 2023▶ 10:36Lessons Learned in Scaling Your Team & Revenue from $1M ARR to $1B+ | Cloudflare CRO Chris Merritt
Insight
Merritt: Late-Stage SaaS Leaders Lose Control Over Defining Key Metrics
“That's also quite different from the earlier phases, because usually you're driving the metrics, and you're defining what metrics matter in the earlier phases. This is quite different. You no longer get to define those.”
Chris MerrittMar 1, 2023▶ 21:13Lessons Learned in Scaling Your Team & Revenue from $1M ARR to $1B+ | Cloudflare CRO Chris Merritt
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