The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Prediction Not checkable as stated
Carlson: Amazon Will Bankrupt ServiceUp or Make It a Multi-Billion Dollar Company
“Amazon thinks we're there, so I'll go with that. We're pretty deep in the weeds of Amazon. I would say they're either going to turn us into a multi, multi, multi-billion dollar platform, or they're going to bankrupt us.”
Brett Carlson Oct 2, 2025 ▶ 30:49 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
Disclosure
Carlson: ServiceUp Copied DoorDash's Playbook Entirely Before Iterating on Their Mistakes
“So we a hundred percent just stole everything DoorDash did in the early days, and then quickly also figured out all their mistakes and started to like iterate on those mistakes.”
Brett Carlson Oct 2, 2025 ▶ 6:53 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
Assertion Not checkable as stated
Carlson: ServiceUp's average repair order jumped from $800 to $4,000 in B2B
“Our average repair order price with consumer was in about 800 dollars. Our average repair order price with last mile delivery fleets is about 4000 dollars.”
Brett Carlson Oct 2, 2025 ▶ 28:25 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
Insight
Carlson: 10% of B2C consumers destroy efficiency and can kill startups
“90% of consumers are pretty easy to handle. And then 10% of consumers absolutely obliterate your efficiency and nearly shut you down.”
Brett Carlson Oct 2, 2025 ▶ 18:27 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
Assertion Not checkable as stated
Carlson: ServiceUp reached a peak monthly revenue of $3.5 million
“We're about four million dollars a month right now. [1808] Pablo Srugo: Nice. [1809] Pablo Srugo: Okay, so I'm just like, yeah, 50. [1811] Brett Carlson: Let's call it, I'll be accurate. Our biggest month so far has been three and a half. I won't exaggerate th…”
Brett Carlson Oct 2, 2025 ▶ 30:06 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
Insight
Carlson: Middle 50th percentile repair shops are ideal marketplace supply
“We build an ideal shop profile, which for us was kind of like the middle 50th percent quartile. The top end either had enough demand, Or had enough, like maybe decent technology. The bottom end was still on pen and paper where they did like shoddy work. So we'…”
Brett Carlson Oct 2, 2025 ▶ 15:50 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
Disclosure
Carlson: ServiceUp Brokered Wholesale Repair Deals at 30% to 50% Discounts
“When we first started, our consumers were paying the going rate, the average rate in in geographic region. And then we were brokering wholesale deals, which was anywhere between like a 50 and 30% discounts to shops already in the area.”
Brett Carlson Oct 2, 2025 ▶ 5:56 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
Disclosure
Carlson: ServiceUp recently closed a $55 million Series B round
“Fifty-five million dollars. We just closed it two months ago, three months ago.”
Brett Carlson Oct 2, 2025 ▶ 29:54 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
Assertion Not checkable as stated
Carlson: ServiceUp Hired First Eight Developers in Puerto Rico at 50% Discount
“So we hired all of our original developers in Puerto Rico. And so the market has changed at the time we could give like a solid B or B plus or a minus developer down there between like 75 and a hundred K. We're like in the Bay area, that same developer would b…”
Brett Carlson Oct 2, 2025 ▶ 13:54 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
Assertion Not checkable as stated
Carlson: ServiceUp services Apple's corporate fleet and employee vehicles
“We still work with Apple, both from Apple's actual fleet that the company owns to they've asked us to continually do their consumer cars.”
Brett Carlson Oct 2, 2025 ▶ 19:21 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
Disclosure
Carlson: Tiger Global invested $10M in ServiceUp's $12M round
“It was a ten million dollar check. The total round was 12, and Tiger could find, even today, could find, like, ten million dollars in their couch.”
Brett Carlson Oct 2, 2025 ▶ 22:53 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
Assertion Partly supported
Carlson: ServiceUp ranked #77 on Inc. 5000 with ~5,000% 3-year growth
“Inc. Magazine does that, like the fastest growing 5000 in the country, privately held companies. And so we're number 77. I think we've grown nearly like 5000% over the last three years.”
Brett Carlson Oct 2, 2025 ▶ 24:28 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
Disclosure
Carlson: ServiceUp Pivoted from B2C to B2B and Insurance Over Two Years
“And so we actually started in the consumer world. And then we, over time, two years, we pivoted to B to B and then B to B to C through insurance providers.”
Brett Carlson Oct 2, 2025 ▶ 4:41 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
Disclosure
Carlson: ServiceUp Originated from a COVID-Failed Auto Shop
“And it actually popped out of a failed auto shop because of COVID.”
Brett Carlson Oct 2, 2025 ▶ 1:35 A drug dealer threatened to kill him—then he grew 50x in 3 Years to $50M ARR. | Brett Carlson, Fo... · PMF Show
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