The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Chopra: A lack of competition does not mean there is no market
“If you can enter a market where there is no competition, and that doesn't mean there's no market, right? No competition doesn't mean there's no market. So I think spending a bit more time Finding that you know, finding that, you know, finding that market where…”
Chopra: Perkbox hired its biggest competitor as new CEO
“We brought in a new CEO who has had, actually, he was my biggest competitor.”
Chopra: Facebook ad costs spiked 6x in three months around 2014
“Facebook's costs went up six X in three months, like literally, and we're like, oh my God, this is not, there's no, I mean, the CACLT will be brutal.”
Chopra: Perkbox raised at $14M ARR partly for early investor secondaries
“We raised At that point in time, so we raised capital then you know, and then so far, very early investors wanted a little bit of secondary, so we raised to, you know, to, you know, to make sure that they are able to, because they have been in the business for…”
Chopra: Perkbox grew from $1M-$2M to $14M ARR in 2.5 years
“I think we, probably in two years two and a half years, we went from maybe two, I think one or two to about fourteen million dollars, something like that, ARR.”
Chopra: Cupcake imagery ad was Perkbox's highest-performing ad ever
“It's still the highest performing ad ever was cupcakes. So the ad was just an image of beautiful images of cupcakes, and we tried everything, we were like, you know, everything the teams tried, and it annoyed a bunch of people, but it just got so many people e…”
Chopra: B2B shift increased employee perk contract values up to $5,000
“Instead of selling 200 dollar annual licenses, now we had a product we could sell for 2000 to 5000 dollars, so the unit economics changed, because when you launched Employee benefits or perks to your employees, then you're not paying me for one license. You're…”
Chopra: Bootstrapped Perkbox scaled from 5 to 60 staff in 18 months
“We had one point we were getting about 5000 inbound leads every month, you know, and as you ramped it up from a few hundred to, you know, a few thousand, you know, we went from salespeople, you know, we went from
I don't know, five to about 60 in the course of…”