The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Goel: Requiring enterprise purchase orders proves true champion buy-in
“Usually you can swipe credit card inside companies for two to 3000 dollars, but above that you need a purchase order. If a purchase order has to go through, you need permission from IT, you need permission from legal, you need permission from the bosses, the C…”
Goel: AI accounting products coded by accountants will not scale fast
“And in my mind, an AI product which is built by accountants, and by the way, I'm a former accountant, will not scale fast. People shouldn't be using that AI product that I'm coding. They should use the AI product that I'm architecting, because I can tell you w…”
Goel: Over-specifying pilot accuracy metrics pushes enterprise buyers away
“And if you get too much into TNCs that, you know, we will only provide 98% accuracy, and therefore you will pay, then you're forcing them to think too much early on, and you are you are forcing them to cover your ass cover their ass too much early on. And then…”
Goel: Maxima customers grew from $200M to $50B in monthly transactions
“They started with, like, posting two hundred million worth of transactions with us in a month, and then every month, while they were giving us a lot of feedback, and they were telling us, build this, build that better, we saw by, like, month seven, month eight…”
Goel: Maxima is unit economics profitable on every customer
“I'm unit economics profitable on every customer, but you can't like stall for efficiency.”
Goel: ERPs lack transaction-level context needed for anomaly detection
“And this stuff cannot be done until you have a transaction lineage, until you have transaction level context. And ERPs don't have transaction level context, as you know. They like to smush everything together into one chunky transaction.”
Goel: Accounting software cannot follow a 'move fast and break things' approach
“This is not one of those spaces where you break things and build fast, right? You cannot break things. You want accurate systems who can operate at large scale.”
Goel: Scale AI, Rippling, and Glean are Maxima clients
“At many companies, which there are clients of ours, like Scale AI, Rippling, Glean, and many others, as you scale up,
The problem is exponentially.”
Goel: Fixing accounting books was top priority for Rubrik's CFO
“It was a hair on fire problem. It was number one, number two, number three priority for the Rubric CFO and all the CFOs I had worked with in the past.”
Goel: Redpoint preempted Maxima's Series A without a deck before seed was spent
“The goal was not to raise. I didn't have a slide deck. A lot of my co-founders asked me, can you send me a slide A, series A slide deck? I said, I don't have it, man. So we got preempted. Even the ten million we raised in the, eleven million we raised in the s…”
Goel: Maxima has a $17 billion enterprise customer
“One of our customers, it's a seventeen billion dollar company.”
Goel: Maxima has zero customer churn and a 4.95/5 G2 rating
“We haven't had a single churn. If you look at G to our reviews, it's 4.95 on five.”