The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Patel: Giving away average software to sell services beats pursuing PMF
“I think it's easier to build an average product, give it away for free, collect a lot of leads and sell them into something else where people in that space also pay for. And then now you got a cheaper flywheel than spending money on Google ads or trying to do …”
Walker: Most companies today are lucky to get 2:1 pipeline ROI on Google Ads
“A lot of companies on their Google ads expenditures today would be lucky to get two to one. And we were getting 18 to one back in the day.”
Antos: Within runs zero Google ads or paid advertisements
“For example, we don't run any Google ads. We have zero ads, right?”
Zeffy acquired 30,000 non-profits by scaling Google Ads to $500,000 monthly
“And those three years, well, a lot of things happened that if I'm summarizing, we just scaled Google Ads from 5000 dollars a month to half a million a month, and it just brought traction and 30,000 non-profits.”
Aragon's customer acquisition splits evenly across SEO, ads, and word-of-mouth
“It's around a third SEO, a third Google Ads, and a third word of mouth.”
Clio spent only a few hundred dollars monthly on marketing in 2008
“So our marketing budget for the first year of our launch for over 2008 was basically, you know, a few hundred dollars per month that we were spending You know, on, on some very experimental Google ads and otherwise free you know, just with this PR effort.”