Insight certainty 4/5 debate potential 2/5

Robinson: High NPS despite a bad UX signals true product-market fit

Adam Robinson · He grew to $25M in ARR and $14M in annual profits—with no funding & no dilution. | Adam Robinson,... · PMF Show · Apr 10, 2025 · at 25:18

Retention.com founder Adam Robinson explains how early customer behavior revealed strong demand for identity resolution despite a clunky interface.

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“That's a pretty good indicator of product market fit. It's like, if someone's willing to endure a bad user experience and give it a high NPS score you're sort of moving in the right direction.”

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