Loiacono: Smaller Employers Suffer From Shadier, Highly Commissioned Brokers
AJ Loiacono · He spent $0 on marketing—raised $400M at $3.25B valuation | Judi Health · Aug 24, 2026 · at 14:04
AJ Loiacono, founder of Judi Health, discusses the resistance his transparent pricing model faced from conflicted brokers tied to legacy healthcare incumbents.
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“The smaller the employer group, usually the shadier the broker. And what I mean by this is they're going to be like, I'm going to get paid on everything and anything. The larger the client, you start to see, I would say some professional behavior here and some more disclosures around compensation.”
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