Persona's first customer paid roughly $50 a year for age verification
Rick Song · He thought his startup would fail—then grew to $100M ARR. | Rick Song, Co-founder of Persona · PMF Show · Aug 11, 2025 · at 25:38
Rick Song, co-founder of identity platform Persona, recounts the company's earliest paying customer and initial use case.
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“It was an e-commerce site. Actually it was a friend's friend of a friend's e-commerce site and they needed to do you know, like age verification. The only thing we were willing to really focus on was we will do anything around identity. It wasn't even like our later kind of like breakthrough product. That one, I think they were paying us 50 dollars a year, something like that.”
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