Kazah: Dot-com rivals bought TV and stadium ads when internet penetration was under 5%
Hernan Kazah · How $100B Mercado Libre got started—& why it almost went bankrupt after 9 months. | Hernan Kazah,... · PMF Show · Jun 23, 2025 · at 41:03
Hernan Kazah, co-founder of Mercado Libre, describes the mass-market marketing tactics of dot-com competitors before internet adoption matured in Latin America.
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“People were doing, placing boards during soccer matches, and those kind of things, or TV ads on open TV, when again, only two, three, five percent of people had access to the internet”
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