Mercado Libre Cut Marketing 90% Post-Crash While Competitors Trimmed 20% and Died
Hernan Kazah · How $100B Mercado Libre got started—& why it almost went bankrupt after 9 months. | Hernan Kazah,... · PMF Show · Jun 23, 2025 · at 39:10
Hernan Kazah, co-founder of Mercado Libre and partner at Kaszek Ventures, discusses how Mercado Libre survived the dot-com crash while dozens of better-funded regional competitors collapsed.
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“They did not reduce marketing 90% as we did. They reduced 80%, sorry, 20% marketing, so from a hundred to 80. So they were doing marginal adjustments and they all ended up dead.”
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