Continuous Growth Erased Mercado Libre's Seasonality for Its First Ten Years
Hernan Kazah · How $100B Mercado Libre got started—& why it almost went bankrupt after 9 months. | Hernan Kazah,... · PMF Show · Jun 23, 2025 · at 44:36
Hernan Kazah, co-founder of Mercado Libre and Kaszek Ventures, explains how rapid secular internet adoption drove unbroken month-over-month growth during the company's first decade.
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“Transactions never, ever stopped growing. We didn't have anything like seasonality for like, I don't know, 10 years. You know, Christmas season is the peak, but then January was higher. You know, because more people were joining the wave of the internet, the wave of e-commerce, and we were somehow serving them well.”
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