MindBridge pre-sold enterprise deals using only clickable InDesign mockups
Solon Angel · How to Build Hype | Solon Angel, Founder of MindBridge · PMF Show · Mar 8, 2024 · at 2:33
Solon Angel founded MindBridge, an AI fraud-detection software platform. He describes how he tested demand before engineering the product.
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“I basically had a full deck, collaterals, webpage, value proposition, USP, like I was like selling with nothing behind, but an InDesign page that was clickable and where I would tell all the enterprise buyers and the buyers, this is what we plan to deliver in six months.”
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