Overjet targeted insurers before dentists to bypass FDA clearance delays
Warda Inam · She quit her job without a startup idea. Then built a $550M startup from a bad dentist appointmen... · PMF Show · Jun 3, 2024 · at 23:59
Warda Inam, founder of dental AI company Overjet, explains the go-to-market sequence between selling to insurance carriers versus dental practices.
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“So for dentists, we needed FDA clearance. And that itself is a longer process. So we started the FTA process while we needed actual customers to get the funding, to get to the net, to build what we needed to build.”
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“An investor, this was an angel investor, they have a fund, a pre-seed fund, who basically told me, hey, I really like you. However the chances of you getting funded next are so low that I don't want to put, you know money in because I think the statistics they…”
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“There were some companies like Wizz AI, I think the first generation of companies which could not in, especially healthcare could not make it work in at a larger scale. So the, you know, it was, They did solve a very good problem. However, adoption of that tec…”
Dental practices measured finances but lacked clinical quality metrics before Overjet
“There were ways of measuring financial performance. There was no way of measuring clinical quality in dental practices, and I felt that if we did not do anything about it, we would head in, in a very wrong direction.”
Inam: Dental practices record billed treatments rather than underlying diseases
“So the interesting thing about dentistry is that if you went to a dental practice and you wanted to query how many patients have cavities, you won't be able to query that because disease is not recorded in dental practices. Treatments are recorded, but disease…”