Wang: Founders should never tell investors they have no secret sauce
Jeff Wang · Amplitude is now a $1.5B public company. Here's how they beat competitors with a 10x cheaper prod... · PMF Show · Feb 20, 2025 · at 38:32
Early Amplitude team member Jeff Wang reflects on early investor interactions and how founders should frame technical differentiation.
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“When people used to ask me, like, what's your secret sauce? They'd be like, oh, we don't really have a secret sauce. Like, that's a bad answer. Like, don't say that. Don't tell anybody that. Just say you have a secret sauce. It's like, yeah, we're the Smart engineers. We got all this experience building distributed systems. You know, we came up with all these crazy algorithms to solve the problem. It's like, just say all of that. And it's like, there's actually, you know, some truth to all of it.”
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