Basiri: Direct student recruitment was much more profitable than agent partnerships
Martin Basiri · Martin Basiri, Founder of Applyboard | How to Find Product Market Fit · PMF Show · Jul 3, 2023 · at 33:00
ApplyBoard co-founder Martin Basiri explains why partnering with local education agents was debated internally despite lower margins compared to serving international students directly.
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“Economically, when we were helping the students, we were making all the money. When we work with agents, we have to share something with them. So it's way more profitable for us to not work with agents, right?”
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