Lingelbach manually onboarded unpaid influencers 10 hours a day to launch Hedra
Michael Lingelbach · His Video AI app hit $10M+ ARR in Months—with 0 outbound sales. | Michael Lingelbach, Founder of ... · PMF Show · Aug 18, 2025 · at 36:38
Hedra founder Michael Lingelbach describes his grassroots GTM strategy for the company's June 2024 initial launch.
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“I took, like I took a four day sprint of basically doing 10 hours a day onboarding influencers onto the platform, which is really annoying at the time because we had no, like, feature flags, nothing. It was just, like, very much, like, get, like, manually adding people into a database and, like, teaching them how to use the tool and then be like, hey, we're gonna launch at this time, like, make some content, right? And we didn't pay them or anything.”
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