Gross: Sensibill launched as enterprise B2B because standalone apps were crowded
Corey Gross · How to Close your First Enterprise Sale | Corey Gross, Founder of Sensibill · PMF Show · Jul 1, 2022 · at 1:41
Corey Gross, co-founder of Sensibill, discusses why he chose a B2B enterprise model selling to banks rather than launching a direct-to-consumer application.
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“The way I envisioned the company around the time we were forming sensible was always as a enterprise play in partnership with financial institutions, not as a standalone app. Number one, because I thought that that marketplace is already pretty well established and crowded.”
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