Insight certainty 4/5 debate potential 2/5

Map bank hierarchies by connecting with consulting firm managers

Corey Gross · How to Close your First Enterprise Sale | Corey Gross, Founder of Sensibill · PMF Show · Jul 1, 2022 · at 9:00

Corey Gross, co-founder of Sensibill, explains tactics for first-time B2B enterprise founders trying to map out decision-makers at large banks without pre-existing executive relationships.

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“So now I just got to get to a senior manager level person or a manager level person in the technology practice at Deloitte, much less daunting. And then you can start to understand how a bank organization works. There's no website where you can just kind of see, you know, here's all of the various functions at a financial institution. And here are all the levels and roles. Like that's not easy to find. So the best, the fastest way of getting there is by getting to someone who might be in the know because they've worked with them and they can help you start to create that, that board.”

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