Abbott: Deliver's flat pricing and Walmart badging boosted merchant sales 2x-3x
Harish Abbott · He made 2 key changes —then grew to $100M ARR in 2 years & exited for $2B. | Harish Abbott, Found... · PMF Show · Nov 6, 2025 · at 23:08
Harish Abbott describes the inflection point that scaled Deliver to thousands of merchants and warehouse capacity limits.
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“And we did that, and suddenly most of merchant sales was like two X, three X, because the delivery promise was there. Plus, the pricing was flat. The moment these two things happened, I mean, I'm kidding, you know, we went from trying to find the next merchant who would use us to thousands of merchants. You know, signing up to, we were like short on Warehouse supplies. And we were, it was, it became a supply constraint.”
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