Bush: User onboarding friction decomposes into product, skill, and knowledge gaps
Wes Bush · The secrets to mastering product-led growth. | Wes Bush, Author of the #1 Bestselling Book on Pro... · PMF Show · Mar 27, 2025 · at 14:28
Wes Bush explains his 'Cake Analogy' framework for diagnosing SaaS onboarding drop-off and automating manual onboarding steps with AI.
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“That's the way I always look at the equation of, okay, what are they missing? Is it the skills? Is it the knowledge? Is it the product piece? And Okay. If it's the product piece, let's make that easier. How do we make that easier? Sometimes it's people initially, and then it's like, oh, okay. We just like, we do that for people all the time. And now we use AI to do like 98% of that. Now we just approve a couple of things at the back end. We're good to go.”
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